Before you license anything, read what the founding operations are producing. The same model you would license, documented from the inside. Revenue added. Students retained. Workload reduced. These are not projections, and they are not third-party testimonials. They are first-party outcomes from operations the founding team runs, disclosed as exactly that.
Three documented deployments across three facility types. All run by the founding team, which is the point: this is the operating record behind the model you would license. Military installation, civilian martial arts academy, and municipal Parks & Recreation. Each case covers the before-state, the deployment, and the documented outcomes.
Sifu Julliana Armstrong was awarded U.S. federal contracts and delivered LSTA programming at Langley Air Force Base and Fort Eustis, teaching light sword martial arts to active-duty personnel and their families. The full 9-form LSTA curriculum ran under the same rank standard as every civilian academy.
The Norfolk founding academy is the operating proof behind every LSTA license. Built on a city rec center floor (no lease, no buildout, no fixed overhead), the academy produces an 8-revenue-stream business with a documented 63% operating margin. Academy tuition, Saber Tag league revenue, drop-in conversion, sponsor income, merchandise margins, event fees, and instructor training all run on the same 36-square-foot floor.
The Saber Tag component alone generated $1,527 on a single Saturday session before any advertising spend. The academy now runs as the network proof-of-concept. The model every new licensee replicates in their market.
The Norfolk Parks & Recreation contract is the municipal proof-of-model for the LSTA partnership program. Running on city floor since 2024. Sponsor-funded so families pay nothing, operator-insured so the city carries no liability. The program has been defended at every council review since launch. Council members asked three questions: who pays, who is liable, and what happens if it fails. The contract has answered all three, every time.
Operator case studies are a living document. As more licensees document their outcomes, this page grows. If you are a current Armstrong ecosystem licensee and want to contribute your outcome data, contact us. Every operator outcome strengthens the proof for the next operator who is evaluating the same decision you made.
Submit your outcome data →One call. We confirm the fit for your facility, check your market, and walk through what deployment looks like in your specific market. Clear answer, whether that answer is yes or no.
Earnings disclaimer: All revenue, attendance, and result figures on this page are documented outcomes from specific operations (primarily our founding Norfolk location) presented as examples, not as typical results, projections of your results, or guarantees of any kind. Your results depend entirely on your market, effort, and execution. Many factors affect outcomes and some operators earn nothing.
